• Mad Hatter

Real Bread Aotearoa - Launched for NZ

Updated: Aug 29

The First in New Zealand

Mad Hatter Bakery continues to be a member and active supporter of the globally renowned, “Real Bread Campaign” - launched in 2008 in the United Kingdom.

Working in partnership with the UK charity, Mad Hatter Bakery are now the proud founders of the New Zealand “Real Bread” network - launching Real Bread Aotearoa

Our shared mission, is to find and share ways to make bread better for us, better for our communities and better for the planet.

What is Real Bread?

Real Bread has nothing to hide and is made with simple, natural ingredients and absolutely NO additives. Here's the Real Bread Campaign's basic definition:

"Made without the use of so-called processing aids or any other additives"

The Campaign's definition of bread, allows any other natural ingredients, from salt and baker's yeast, to seeds, nuts, cheese, milk, malt extract, herbs, oils, fats and dried fruits... as long as they themselves contain no artificial additives.

Supporting Real Bread Aotearoa

You don't knead (need) to be a baker to join the Real Bread Campaign or Real Bread Aotearoa, so why not be part of the rise of Real Bread!

As an incentive to promote Real Bread, here in New Zealand, Mad Hatter is proud to offer 10% discount to all customers who are fellow supporters of the Campaign.

So what are you waiting for?

Let's work together to raise the standard and quality of our bread, here in New Zealand.





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